Our mission is to help you grow your business— strategically, smartly, successfully. Our combined experience spans decades and includes thousands of successful transactions resulting in hundreds of millions in closings in new-home construction.
But the root of our success lies in our relationships—with builders large and small; with expert-level contractors and vendors; with an extensive network of agents and industry leaders; and with homebuyers themselves. We put those invaluable relationships to work for you to give you the same structured approach to market research, positioning, branding, marketing, sales and analytics enjoyed by national builders.
Our approach is comprehensive, strategic and agile, designed to help you maximize return on investment. And we’ll partner with you every step of the way.
Whether you plan to build three houses a year or 30, whether your focus is on urban infill or pre-sells in new subdivisions, we’ve got you covered. In addition to representing developments throughout Middle Tennessee’s most in-demand areas, RE/MAX Masters also has access to land not yet on the market.
We take pride in our extensive network of developers, banks, investors and wholesalers. Those long-standing and deep-rooted relationships often translate into first access to premium land deals. And we share that benefit with you, allowing you to identify and get a jump on land positions that fit your business strategy and amplify your unique homebuilding strengths.
RE/MAX Masters’ reach extends to every hot spot in the Nashville market.
PRODUCT DEVELOPMENT & CONSULTING
Keeping up with today’s fast-paced and ever-evolving market isn’t easy. But we have answers, honed from a combination of insider knowledge, market expertise, continual training and tons of research. And we use those insights to improve your financial outlook.
Market analysis is the foundation of success. And we routinely conduct and deliver it to assist you with forecasting and capitalizing on trends. Our up-to-the-minute, in-depth analysis will help you:
• Understand what’s selling, who’s buying and where
• Assess your current floor plan catalog for target market strength
• Identify standard features to make you stand out or ensure competitiveness
• Compare your pricing model to the competition’s for potential margin gain
• Pinpoint target demographics, market gaps and opportunities for new product development
RE/MAX Masters Homebuilder Services is the only brokerage in the Southeast that offers a full-service, in-house design center. For your clients, this means the help of a full-time designer when selecting options and finishes for their home. For you, it means the ability to provide customers with a polished, pleasant and convenient experience. Plus, you receive special volume discounts through our partnerships with best-in-class vendors offering an array of services, including:
• Kitchen, bath and plumbing fixtures
• Flooring and tile
• Granite and marble
• Security and A/V systems
• Modular custom closet systems
• Interior design and staging
BRANDING & PROMOTION SUPPORT
The strength of your brand improves your bottom line. At RE/MAX Masters, we embrace the importance of creative branding, and we dedicate ourselves to helping you put your marketing dollars to work in the smartest way possible.
Leveraging the power of the RE/MAX brand and market presence, we skillfully enable you to:
• Craft and deliver your message, clearly and professionally
• Build a positive perception of and loyalty for your brand
• Emotionally connect with your target demographic
• Continually reinforce your credibility and expertise
• Motivate homebuyers to close the deal
MARKETING & SALES
We tirelessly promote your properties, combining our sales experience, marketing savvy and strong background in new construction. The goal: to shine a light on your developments and position you for maximum profitability. Then, we streamline the real estate process by connecting you and your clients with carefully vetted partners in property management, mortgage and finance, and title and closing.
Your business is unique. We are adept at creating tailor-made, results- driven sales plans that make the most of marketing channels including:
PRINT. Never underestimate the power of print. For certain homes and buyers, it’s the most cost-efficient way to connect. We run sophisticated, eye-catching ads in publications relevant to your target demographic, including Nashville Lifestyles, Luxury Home Magazine, ELITE Homes Nashville and The Tennessean.
DIGITAL MEDIA. Over 90 percent of homebuyers start their search online. That means your online presentation is crucial to making a positive first impression. From customized websites and apps to social media management, we can help you meet clients where they already are and keep your business top of mind. Also, through syndicated web listings and a robust email database, we can connect you with an audience of millions.
EARNED MEDIA. Did you know that many of today’s consumers trust earned media (like word-of-mouth recommendations) more than traditional paid advertising? It’s true. That’s where our trusted network of homebuyers, developers and buyer-brokers pays dividends.
SIGNAGE. On-site advertising—whether at a lot, community entrance or model home—is your lifeline to buyers. Our builder-focused signage is clean, cost-effective, strategically placed and consistently designed for an overall great impression that promotes your brand.
PROFESSIONAL IMAGERY. A picture is worth a thousand words. That’s why we offer high-quality photography and videography services for use across channels. We know that accessible and aesthetic site plans and renderings bring your products to life, and we go to great lengths to portray them in the best possible light, including capturing drone footage or creating 3-D tours for certain properties.
DATA & REPORTING
Your success hinges on the numbers. And we’re really good at numbers. Tracking metrics throughout a project’s life cycle is the only way for your business to remain proactive, nimble and in tune with market trends and target demographics. We arm you with the insightful and actionable information you need to succeed, including the right product mix, best land positions, most profitable price points, and floor plans and features that sell. Our reporting tools include:
TRAFFIC REPORTS. How are homebuyers finding you? By monitoring prospective clients throughout the sales cycle and evaluating invaluable feedback directly from them and their agents, you can focus and track the success of your marketing dollars.
MARKET STUDIES. We constantly monitor and analyze real estate performance throughout the Nashville area. Our in-depth studies and detailed comps help you achieve maximum profit margin and absorption.
HOMEBUYER SURVEY TOOLS. Projects that involve a model home can tap into information direct from prospective buyers and their agents. These robust responses reveal meaningful trends and allow you to adjust your strategy if needed.
COMPETITOR ANALYSIS. We know your competition, and we shop your competition. Then we pass that insider information along to you, giving you an edge over other builders and empowering you to smartly grow your business. Our Competitor Analysis tracks 50+ features across 12 communities so you know
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- Doug Dohrn